Tag: Social Media
The latest updates from Twipe
Stories: the format publishers need to take seriously
5 March 2019
Increasing engagement, reaching younger audiences, habit formation…all topics keeping leaders of the news media industry up at night. While there is no magic bullet (and indeed you should be sceptical of…
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Reaching a younger news audience
3 April 2018
Do young people read the news? American publishers have seen an increase in subscriptions from millennials, thanks in part to the “Trump bump” which saw the proportion of people aged 18-24…
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What can we learn from Snapchat and Facebook to form new habits?
26 January 2017
There used to be a time where newspapers created daily habits. Let’s figure out how to do that in the digital world. To build a habit forming product we need to…
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Brilliant Infographic About Social, Mobile Driving Millennials' News Consumption
25 January 2017
Social media and mobile applications have become a primary channel for news for many millennials. An infographic from Coupofy takes an in-depth look at the smartphone-use habits of millennials and how these…
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Industry news
Media coverage of the US presidential debates
20 October 2016
With the US presidential election less than three weeks away we want to look at how media has covered the debates between Hillary Clinton and Donald Trump. This election has brought…
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