Three insights – Digital Media Europe Day 3

Danny Lein •

It has been three exiting days at Digital Media Europe 2015! We end our session of daily wrap-ups with three more insights on the event.

  1. You can’t invent the future by investing in the past. George Nimeh, Kurier
  2. Hoping to go viral is not a social strategy. Liam Corcoran, News Whip
  3. The average in-view rate in mobile is 44%. More than 50% of mobile display ads are not viewable. Jonah Goodhart, Moat
That’s it! Do you want to learn more about our insights or meet us at the World Newspaper Conference in Washington DC?
 

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Premium Reading Experiences & Subscriber Engagement Tools

At Twipe we build technology to help newspapers grow and retain subscribers. Publishers like Le Monde, Ouest-France, The Telegraph, and DuMont use our platform for advanced ePaper and digital edition management as well as our tools for in-depth ePaper insights and churn prevention. We invest in research and personalisation technology with our product JAMES – Your digital butler, an AI developed in collaboration with The Times. Every day we ensure that you deliver the newspaper editions your readers love.

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Danny Lein
Twipe Founder & CEO
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