Author: Sarah Cool-Fergus
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Twipe Insights
What Publishers Can Learn from SZ’s Mobile Strategy
27 November 2025
Süddeutsche Zeitung (SZ) is not only one of Germany’s most respected news organisations, but it’s also one of the most deliberate in how it approaches mobile. Instead of repackaging print for…
Twipe Insights
Inside FAZ's AI Playbook
12 November 2025
Germany’s Frankfurter Allgemeine Zeitung (FAZ) is sharpening its digital ambitions. Having already surpassed its 2025 target of 300,000 digital subscribers, the publisher is now aiming for 400,000 by the end of…
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Twipe Insights
The Misunderstandings at the Heart of AI: Insights from an AI Veteran
30 October 2025
In the closing keynote at the Digital Growth Summit 2025, Daniel Hulme, Chief AI Officer at WPP, CEO & Founder of Satalia, and a 25-year AI veteran, brought a welcome dose…
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Twipe Insights
Inside the Shifting Realities of Modern Media: Key Insights from DGS25
16 October 2025
Every year, the Digital Growth Summit captures a moment in the media industry’s evolution. This year in Stuttgart, the moment felt particularly key, what with creators rising fast, AI redefining what…
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Twipe Insights
The Rise of AI Agents and What It Means for Newsrooms
24 September 2025
When asked to name the single development that will shape the next year, Markus Franz, Chief Technology Officer of Ippen Digital, was unequivocal: the shift from AI assistants to agents. To…
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