2023 marks the third year Twipe analyses publishers’ Black Friday offers. Our focus remains consistent with last year’s, involving an in-depth examination of the same 60 publications we studied in 2022. This approach benchmarks year-on-year changes and provides insights into the strategic adaptations publishers are making in this key sales period. Innovative Strategies: Enhancing Subscriptions[…]
Traditional revenue streams for publishers, particularly print advertising and basic subscriptions, are becoming increasingly unsustainable. As a result, there has been a notable shift towards diversifying revenue sources beyond traditional subscriptions and advertisements. This revenue diversification is yielding positive results. According to the 2022 WAN-IFRA World Press Trends report, new revenue sources such as events,[…]
Introduction This guide takes a deep dive into the world of habit formation in the news industry, exploring how publishers can adapt and innovate to keep up with the digital era. For centuries, newspapers have been a part of daily routines, and as the way we consume news continues to change, it’s essential to understand[…]
In the span of a year, ‘Artificial Intelligence’ has gone from being a tech buzzword to one used in everyday speech, even becoming Collins Dictionary’s Word of the Year. Its meteoric rise in the public’s consciousness reflects more than just a trend—it marks the start of a shift in how companies operate. This has certainly[…]
Last Tuesday, the leading French newspaper Ouest-France celebrated the 10th anniversary of L’Edition du Soir. This digital-only evening edition has been co-created with Twipe back in 2013. Since its launch, it has generated over 1.85 billion page views. It has become one of the pillars in the digital transformation of one of the largest newspapers[…]
Welcome back to Twipe’s Weekly News Digest! This week, you can find articles that explore the latest Digiday research on publisher revenues, unpack the impact of dwindling news aggregator traffic, and assess the potential of social media algorithms to unite rather than divide. Plus, we look at Meta’s ad-free offering in the EU and how[…]
Meta recently launched WhatsApp Channels as a way for publishers to broadcast their content to an audience of subscribers. In the month since its launch, several publishers such as The Daily Mail, Kölner Stadt-Anzeiger, and Le Monde – to name just a handful – have already jumped onto this platform and gained hundreds of thousands[…]
Leuven, Belgien, 25. Oktober 2023 Das führende belgische Unternehmen für Nachrichtentechnologie, Twipe, hat in enger Partnerschaft mit MHS Digital die E-Paper-Plattform der nächsten Generation für die Titel der Zeitungsgruppe Stuttgarter vorgestellt. Diese strategische Zusammenarbeit bringt die führende Nachrichtentechnologie von Twipe und eine fortschrittliche digitale Plattform hervor, die den Leserinnen und Lesern der Stuttgarter Zeitung,[…]