Traditional news outlets are constantly innovating to stay relevant and expand their reach. One strategy emerging at the forefront is the integration of podcasts into their media offerings. As every corner of the industry buzzes about this audio trend, it’s worth exploring why even the most print-centric publications are embracing podcasts to engage their audiences[…]
Legacy media has an age problem. As it stands, the printed press readership skews older and younger audiences who have little appetite to pick up the practice of reading physical papers. As print’s audience diminishes, publishers have refocused their efforts on building their digital offerings. However, it is said that it takes 2.5 digital[…]
In a recent New York Times interview, Jim VandeHei, Axios CEO, warned that AI will “eviscerate the weak, the ordinary, the unprepared in media.” That is why, since Gen AI’s recent surge into the workplace, a growing number of publishers and news organizations have decided to formalize its use in AI charters. We reviewed several[…]
Many know how easy it is to lose track of time while playing a game, be it a round of Scrabble or a Mario Kart race. But what makes games so successful at retaining players’ attention so consistently? And what can news publishers learn from the gaming industry? Publishers have made use of games[…]
The way we interact with news is changing. The Reuters Digital News Report 2023 revealed that people are showing less interest in news, leading to a decrease in overall consumption. This trend has persisted year-on-year, giving rise to the debate around news avoidance. Put simply, news avoidance refers to the behaviour of individuals who[…]
The Rise of Personalised News Aggregators The internet has evolved from a mostly static to a personalised experience. Machine learning and algorithms have personalised the web and news industry, leading to the emergence of personalised news aggregators. These aggregators compile and personalise news, but criticisms have emerged, challenging the foundation of news personalisation. This article[…]
Last week, WAN-IFRA published their World Press Trends Report for 2023-2024. Based on the responses of 175 senior news executives from 60 countries, it puts a finger on the pulse of the industry. We’ve compiled the key learnings and insights from over 50 pages of detailed report to share with you. Publishers hold a more[…]
In the ever-evolving landscape of news and media, the journey from the early days of free online news content to the AI subscription models of today tells a compelling story of adaptation and innovation. This article dives into this journey, exploring the shifts that have reshaped how news is consumed and monetised in the digital[…]
