Author: Sarah Cool-Fergus
The latest updates from Twipe
Twipe Insights
Three industry voices worth following
10 September 2026
I’ve not been in a classroom for many years, yet somehow, when 1 September hits, I am unwittingly thurst into back-to-school mode. As the author of Twipe Insights, I follow many…
Twipe Insights
Why Attend a Conference at All?
27 August 2026
Why attend a conference? This is my third year organizing the Digital Growth Summit, so I’ve had to answer this question more often than most. The usual answers are perfectly good:…
Read more
Twipe Insights
Four publishers, four verdicts on AI
6 August 2026
Two statements, made a few weeks apart to the same audience, by publishers facing broadly the same market pressure and using broadly comparable technology: “Our users love the AI-generated summaries.” —…
Read more
Twipe Insights
How Publishers Are Winning Back the Direct Reader Relationship
9 July 2026
You can argue that for about two decades, publishers didn’t really own their audiences, but rented them: search sent the traffic, social handled the reach, and the actual relationship with the…
Read more
Twipe Insights
What the 2026 Digital News Report Means for Your App and Editions Strategy
18 June 2026
Every year when the Reuters Institute Digital News Report is released, LinkedIn fills up with charts, researchers share threads, and outlets publish their takes (we’re no different). This year, Ezra Eeman…
Read more
Stay on top of the game
Join our community of industry leaders. Get insights, best practices, case studies, and access to our events.
"(Required)" indicates required fields