Author: Sarah Cool-Fergus
The latest updates from Twipe
Twipe Insights
The digital future is agreed. The plan to get there isn't.
28 May 2026
Agreeing on digital is the easy part Across our recent survey of 65 European newspaper publishers, the future of news is not really in dispute: digital is where the business is…
Twipe Insights
What publishers do when the 'easy' digital subscriber wins are gone
6 May 2026
For most of the last decade, the digital subscription playbook has been a growth playbook (acquire, acquire, acquire!). However, two reports published in the last six months suggest that the easy…
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Twipe Insights
What the Best Newsrooms Know About Failing
23 April 2026
The best product decision you’ll make this year might be cancelling something. Not just pivoting or quietly deprioritizing it, but actually killing it and moving on. Many media organisations don’t have…
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Twipe Insights
3 Examples of AI Agents Used in News Organizations
9 April 2026
Remember the early “AI chatbot craze”? It was defined by a simple interaction: a human asks, and an AI answers. That already feels like a distant phase. As the technology has…
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Twipe Insights
How to Leverage Ads in Your Edition App
26 March 2026
Are You Leaving Money on the Table? Although digital advertising represents 17% of publisher revenue, as the app partner for over 140 news media companies, we still see a large, untapped…
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