Author: Sarah Cool-Fergus
The latest updates from Twipe
Twipe Insights
Three Reads (and Events) to Start the Year Informed
8 January 2026
Happy New Year! As we turn the page on 2025, we wanted our first newsletter of the year to be immediately useful for the work ahead. This edition brings together a…
Twipe Insights
Twipe Insights: The Best of 2025
11 December 2025
Somehow, 2025 is already coming to an end. It’s been a year where the ground kept moving: traffic patterns changed, product priorities shifted, and AI found its way into more corners…
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Artificial Intelligence
What if Every Newsroom Had 20,000 Journalists?
10 December 2025
Most debates on the role of AI in news focus on the immediate questions: How do we use this tool? Where does it fit in the workflow? What can it automate…
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Twipe Insights
What Publishers Can Learn from SZ’s Mobile Strategy
27 November 2025
Süddeutsche Zeitung (SZ) is not only one of Germany’s most respected news organisations, but it’s also one of the most deliberate in how it approaches mobile. Instead of repackaging print for…
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Twipe Insights
Inside FAZ's AI Playbook
12 November 2025
Germany’s Frankfurter Allgemeine Zeitung (FAZ) is sharpening its digital ambitions. Having already surpassed its 2025 target of 300,000 digital subscribers, the publisher is now aiming for 400,000 by the end of…
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