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Twipe Insights
Welcome to Twipe Insights. Each week, we analyze key trends, dissect case studies, and keep you up-to-date on what’s shaping the future of news.
We also run events to share industry knowledge with the wider publishing commmunity.
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The latest updates from Twipe
Industry news
Are publishers disappointed in Facebook's Instant Articles?
24 April 2017
Almost two years ago, Facebook rolled out Instant Articles. The new feature aimed at providing publishers with a more engaging platform on which to gather users, through faster loading times and a…
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Twipe news
Engage Readers now live in 5 newsrooms
19 April 2017
https://www.slideshare.net/Twipe/track-and-predict-engagement-of-your-newspaper-readers-with-engagereaders EngageReaders live in 5 newsrooms We are proud to share with you that 5 Launch Partners are now using EngageReaders in their newsroom. 9 more newspapers are rolling out the technology in the coming weeks. Aachener…
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Industry news
U.S. Newspapers see surge in digital subscriptions
12 April 2017
A rise in digital subscriptions has been noticeable in the past month. An aggregate of Statista shows how big this surge really is. The growth of certain US publishers was just…
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Industry news
Readers become editors in RJI newsletter experiment
5 April 2017
How to use data to personalize content and engage your readers Tracy Clark, a Reynold’s Journalism Institute fellow, partnered with the Austin American-Statesman to study the impact of newsletter personalization on reader…
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Industry news
McKinsey research shows offensive digital strategies pay off
30 March 2017
A recent report by McKinsey concludes that the implication of digitization for revenues, profits and opportunities will be dramatic. While one might assume that digitization is already far advanced as digital…
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