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Twipe Insights
Welcome to Twipe Insights. Each week, we analyze key trends, dissect case studies, and keep you up-to-date on what’s shaping the future of news.
We also run events to share industry knowledge with the wider publishing commmunity.
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Industry news
This is why editions will survive in the stream of online news content
8 February 2017
With declining print circulations, publishers have been focusing their effort on web content. Recent research by Neil Thurman, Professor at Ludwig-Maximilians University in Munich, has shown that online news does not…
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Industry news
The forces behind the New York Times record quarter in new digital subscriptions
6 February 2017
Last week, discussing its quarterly earnings, the New York Times reported spectacular growth for paying readers: 276,000 net new digital subscribers for the last three months of the year. “The single…
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Industry news
Der Spiegel to launch a digital-only Daily Edition later this year
4 February 2017
With Daily, Der Spiegel publishing company will close a gap between the weekly magazine and the constantly updated Spiegel online website. With the new Daily, Der Spiegel targets the “Daily Briefers”, a term used…
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Industry news
6 common factors in the strategy of successful European publishers
2 February 2017
The Media Briefing released a report last week containing 15 Case Studies of European publishers who have successfully implemented paid content strategies. We did a careful analysis of the report and identified…
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What can we learn from Snapchat and Facebook to form new habits?
26 January 2017
There used to be a time where newspapers created daily habits. Let’s figure out how to do that in the digital world. To build a habit forming product we need to…
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