Insights
Twipe Insights
Welcome to Twipe Insights. Each week, we analyze key trends, dissect case studies, and keep you up-to-date on what’s shaping the future of news.
We also run events to share industry knowledge with the wider publishing commmunity.
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News
The latest updates from Twipe
Industry news
Reasons why your ePaper should be part of your 2017 strategy
15 December 2016
2016 is almost over – some might say finally – so we are looking over the horizon into next year and what publishers should include in their strategic planning of 2017.…
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Industry news
Get your reader on your radar
8 December 2016
“Every single editor I’ve spoken to feels they’re flying blind” says Rob Barrett, digital chief at Hearst Newspapers. One of the key challenges this year for news was balancing national news with regional news,…
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Industry news
Is your newsroom flying blind?
1 December 2016
“Every single editor I’ve spoken to feels they’re flying blind,” says Rob Barrett, new digital chief at Hearst Newspapers. Editors of publications everywhere are struggling to get insight into readers’ behavior…
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Twipe news
What we learnt from the Twipe Growth Hackathon
24 November 2016
It has already been half a year since the last “My Twipe Days”. Time really flies when you’re having fun. The “My Twipe Days” are all about working on projects we usually…
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Industry news
The Financial Times' way to engage readers and monetize successfully
16 November 2016
When people think about the Financial Times they think about journalism The Financial Times converts its free readers to paying subscribers through a focus of accurate journalism. Thus, the FT is…
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