Category: Industry news
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Case Study: Introducing Personalised Newsletters at the Atlanta Journal-Constitution
5 September 2023
The Atlanta Journal-Constitution (AJC) is a major daily newspaper published in Atlanta, Georgia, and is a merger of the Atlanta Constitution and Atlanta Journal. The newspaper covers local, national, and international…
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Industry news
A look at audiences and beyond at Mather, a strategic tool for newsroom managers, and insights from engagement editors: Twipe’s Weekly News Digest
4 September 2023
Welcome to Twipe’s Weekly News Digest! This week, we take a look at stories from across the world of publishing, including a new platform for hyperlocal news writers, statistics on regional news…
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Mather: Understanding Audiences, Technology, Adaptive Pricing, and Data.
31 August 2023
For this week’s blog, we spoke with Liesbeth Nizet, Managing Director Europe for Mather Economics, who revealed insights into technology, adaptive pricing, and data, all of which shape how media organisations…
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Industry news
9 deep dives into best data practices, Mather Economics acquiring Sophi, and most popular news apps in the UK: Twipe’s Weekly News Digest
28 August 2023
Welcome to Twipe’s Weekly News Digest! This week, we take a look at stories from across the world of publishing, including research on how best to use data in storytelling, insights into…
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Industry news
Personalised Newsletters at Keskisuomalainen Oyj, non-news verticals investment, and experimenting with Threads: Twipe’s Weekly News Digest
21 August 2023
Welcome to Twipe’s Weekly News Digest! This week, we take a look at stories from across the world of publishing, including Associated Press work with Open AI, The Economist using short-form video,…
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