Category: Industry news
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Industry news
JAMES, Your Digital Butler – how The Times & The Sunday Times are personalising news triggers
5 September 2019
Today we’re proud to be sharing findings from “JAMES, Your Digital Butler“, our collaborative project with The Times and The Sunday Times. Using machine learning and artificial intelligence, JAMES personalises the distribution of…
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Why habit formation is key for all news media
28 August 2019
At Twipe we identified habit formation as the key theme to focus on in our research this year. In our latest article in our habits series, we explore the newest research…
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What we can learn from membership programs
21 August 2019
In recent years, we’ve been hearing more and more about membership programs for media. One of the most well-known examples is The Guardian; with the recent announcement they had recorded their…
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The big changes for publishers in 2019 so far
13 August 2019
As summer winds down, planning for the rest of 2019 and beyond is heating up. Here are five key changes that 2019 has brought, to keep in mind as you do…
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How publishers are building habit with short-run newsletters
7 August 2019
The importance of newsletters in today’s media landscape comes as no surprise. French financial newspaper Les Echos found that readers who reached the website via email are more loyal than those who come via social…
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