Category: Industry news
The latest updates from Twipe
Why publishers are creating vertical subscription products
6 November 2019
This year Reuters found that 52% of media executives will focus more on reader revenues, and we expect this to grow more in 2020. Publishers can either focus on how to better convert…
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Where US publishers see potential for innovation
28 October 2019
Recently Google announced the funding recipients of its first-ever “North American Innovation Challenge“. 34 projects were chosen across the US and Canada, with funding totaling $5.8 million. We’re no strangers to…
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Industry news
Young people and the news
23 October 2019
One of the many challenges publishers today are trying to tackle is how to reach a younger audience. As news consumers are feared to be only getting older and older, exactly…
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Unexpected ways publishers engage readers
16 October 2019
When news publishers today think about their digital strategy, it’s clear they need to focus on apps, newsletters, and social. But some innovative publishers have found success with other platforms, such…
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Industry news
#DGSHabits – what we learned about habit-forming news products
10 October 2019
For the third edition of our Digital Growth Summit, more than 150 news media innovators leaders gathered in Berlin to discuss habit forming news products. Joined by industry peers and academia,…
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