How Norway’s largest local media company capitalized on digital subscriptions

Amedia can look back on a big success story. The regional media company’s title now have a reach of 1.3 million, which amounts to a quarter of the Norwegian population. Amedia was able to do this with a 3 stage strategy:

  1. Converting existing paper subscribers to digital
  2. Encouraging non-subscribers to register for a log-in
  3. Move users up the value chain

Read more on the sustainability of those goals and Amedia’s success here.

Team Twipe

Subscribe to our Future of News newsletter

Get weekly insights on digital publishing, artificial intelligence, and paid content straight in your mailbox.



*We’re committed to your privacy. Twipe might use the information you provide to contact you about relevant content, events, products and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy