The German media giant Axel Springer and the The New York Times invest $3.8 million in Blendle. This Dutch start-up company sells news articles from a variety of media on a per-article basis. The company was founded in 2013 by two former journalists, Alexander Klöpping and Marten Blankesteijn. They only launched Blendle early 2014 and have already more than 130.000 registered users in the Netherlands. Blendle offers a wide variety of national and international newspapers and magazines. The user pays an average of 20 cents per article. The pricing is set by the publisher who keeps a 70% share of the revenue.
With this vital funding Blendle will be able to expand into other European countries in the coming years.
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