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Reuters Digital News Report 2023, news junkies headed towards TikTok, FT using data for subscriptions: Twipe’s Weekly News Digest

19 June 2023
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Welcome to Twipe’s Weekly News Digest! This week, we take a look at stories from across the world of publishing and news tech including YouTube’s change in revenue, how newspapers in Ireland are changing, and more. Read our top 5 stories of the week below.

1. 10 charts from the Reuters Digital News Report 2023

Reuters unveiled its highly anticipated 2023 Digital News Report yesterday. This comprehensive study delves into the intricacies of news consumption around the globe, providing invaluable insights into the evolving landscape of information dissemination. Join us as we navigate the highlights of the report, exploring the ever-changing dynamics of news consumption in the digital era.

To read the full article from Twipe, click here!

2. News junkies turn to TikTok to chart new paths in media

Taking advantage of the revolutionary app’s ability to feel personal and accessible, news junkies have managed to tap into the unique formatting of the app to deliver personalised news from a unique perspective. With TikTok being the fastest growing social media platform for news, it is obvious that the market is there for traditional publishers to provide their leading sense of authority and credibility to an otherwise, unverified news environment.

To read the full article from Reuters, click here.

3. FT uses data to ace the subscription game

When the Financial Times noticed advertising in decline, it leaned headfirst into subscriptions. Opening itself up more than a traditional newspaper, the FT was able to benefit from increase in data collected on readers, being better able to understand and cater to them to create loyal subscribers.

To learn more about the strategy and success of the FT, click here.

4. YouTube is lowering the eligibility requirements for creators to make money

In big news for independent creators and for smaller news publishers looking to grow their media savvy audience, YouTube has lowered the requirements to entering into the money making scheme within the platform. This should allow access for fledgling news brands has the barriers to entry become more attainable.

To read the full article by The Verge, click here.

5. How newspaper readership is changing in Ireland

As seen in recent reports, across Ireland the sale of newspapers has been in decline. However, this is not entirely uniform, and it is worth looking deeper to understand what is at the cause of this and how it is affecting different publishers.

To read the full article by RTE, click here.

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