Tag: Digital Strategy
The latest updates from Twipe
Innovations in Local News celebrated at the INMA Global Media Awards - Part One
16 June 2021
Local news is still relevant. Despite the challenges faced by local news outlets, the desire for local journalism remains. In fact, these local newspapers are some of the most trustworthy news…
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5 approaches publishers use to kick off product innovation
3 June 2021
Earlier this year, we wrote about the increased awareness around product thinking in newsrooms. Many publishers struggle with identifying how to position their “product” and how to develop new ones through…
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Industry news
3 ways in which AI can provide value to any publisher
19 May 2021
In Reuters predictions published this January, 69% of media leaders and publishers bet on AI as the most important enabling technology for the future of journalism. Publishers see AI as a…
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Key Takeaways from the Mather Economics Symposium 2021
12 May 2021
In the 3 day symposium, Mather Economics tackled the topic of “Subscriber Lifecycle Management”. This is a further endorsement to the growth in importance of subscribers for publishers. We selected some…
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The Puzzling Case of Puzzles
29 April 2021
Puzzles have long been a fascination for many working in the newspaper industry. Extremely loved by some readers, they have been the subject of experiments by newspaper publishers across the globe.…
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