Tag: Digital Strategy
The latest updates from Twipe
6 more charts you need to see from the World Press Trends Report
25 April 2021
On Thursday’s we published a selection of 6 charts not to miss from the WAN-IFRA World Press Trends Report. With the rich amount of thought-provoking content in the report, we thought…
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6 charts you need to see from the World Press Trends Report
22 April 2021
Last week WAN-IFRA released a report covering “World Press Trends” for 2020 and 2021. In 97 pages of insights and charts, the report explores a variety of topics like revenues growth,…
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How to engage the under-35s
15 April 2021
Engaging the under-35s is seen as the key to long-term success for journalism, but this can put a lot of pressure on publishers. To keep up with ever-changing technology trends publishers…
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Industry news
Subscription Pricing: Learnings from publishers who dared to experiment
7 April 2021
Subscription strategies can offer a sustainable financing strategy. By now, the majority of the news industry knows this. The pitfalls of focusing digital strategies on advertising revenue are already well documented,…
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Why newsletters are key for habit formation
17 March 2021
As we have seen subscriptions rise during the pandemic, publishers are making greater use of email to retain existing subscribers and convert new subscribers. The shift towards email newsletters in the…
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