Tag: Digital Strategy
The latest updates from Twipe
How publishers are playing with time in their paywall strategies
10 June 2020
Recent research from INMA shows that globally only 39% of national media outlets charge for their digital content. Of these, 47% of the paywalls use the freemium model, in which most…
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How legacy news organisations can innovate through partnerships
27 May 2020
While a survey from McKinsey found that 96% of executives view innovation as a strategic priority, only 6% are satisfied with their innovation performance. For a variety of reasons, legacy organisations…
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How to build habit-forming news products
19 May 2020
Earlier this year we published the results of months of research into the world of habit-formation for news products. Through interviews with leading publishers such as The Telegraph, The New York…
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Why digital editions are growing even in today's world of breaking news
29 April 2020
Just this week, European media organisations reported some very impressive figures on their ePaper products. In France, while there has been a 3.6% decline in print circulation last year, there has…
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5 guiding principles for your newsletter strategy
22 April 2020
Many publishers are further turning to email in today’s coronavirus context world. With a feared economic contraction and decrease in new subscribers in the future, publishers are using email to retain…
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