Tag: Digital Strategy
The latest updates from Twipe
Why habit formation is key for all news media
28 August 2019
At Twipe we identified habit formation as the key theme to focus on in our research this year. In our latest article in our habits series, we explore the newest research…
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The big changes for publishers in 2019 so far
13 August 2019
As summer winds down, planning for the rest of 2019 and beyond is heating up. Here are five key changes that 2019 has brought, to keep in mind as you do…
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How publishers are building habit with short-run newsletters
7 August 2019
The importance of newsletters in today’s media landscape comes as no surprise. French financial newspaper Les Echos found that readers who reached the website via email are more loyal than those who come via social…
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Why it's time to slow down the news
17 July 2019
While for years we’ve talked about FOMO, the fear of missing out, the newest acronym we need to know is JOMO – the joy of missing out. Today we’re looking at…
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5 best practices for conversion
10 July 2019
With 52% of publishers focusing on subscriptions as their main revenue source this year, the need to better convert subscribers is continuing to grow. This week we’ve gathered the top research…
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