Tag: Digital Strategy
The latest updates from Twipe
Building a long-term relationship with your readers
13 February 2019
A recent survey from Reuters found that 52% of media executives will focus on reader revenues this year, and we know that leading publishers invest more in engagement than acquisition. So…
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Frequency is the highest predictor for retention
6 February 2019
The latest release from the Medill Local News Initiative at Northwestern is another strong indicator of a changing perspective among many leading publishers. In a study of over 13 terabytes of…
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Why leading publishers invest more in engagement than acquisition
30 January 2019
A recent survey from INMA found that 59% of publishers spend less on engagement than they do on acquisition. This is a staggering number when we see that the most successful…
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The business case for audio
23 January 2019
We all know audio has been growing in importance for publishers in recent years, but this growth has been seen most heavily in the US and other English-speaking countries. This year…
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Reuters predictions for publishers in 2019
16 January 2019
Every year Nic Newman and the team at the Reuters Institute survey news media leaders on what they will be focusing on for the next year. This year’s report is full…
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