Tag: Digital Strategy
The latest updates from Twipe
Paywall blockers: how publishers should prepare for this changing technology
8 May 2019
With more than a quarter of all readers globally using ad blockers, the news media industry has had to come up with new ways to overcome this, whether it be technically…
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Increasing loyalty and building habits with push notifications
24 April 2019
2018 saw Facebook change its newsfeed algorithm, and while the results weren’t as catastrophic as some feared, it did make publishers realise they needed to be building direct relationships with their…
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What we learned about successful products at the International Journalism Festival
9 April 2019
If you are at all active on Twitter, you probably couldn’t escape the fact that the International Journalism Festival was held in Perugia this past week. Over five days, this free…
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Are you developing your paywall strategy for acquisition or retention?
13 March 2019
We know that more and more publishers are focusing on reader revenue strategies this year (52% of news executives state subscriptions will be their main revenue focus in 2019). That means…
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Reinventing the newspaper for the digital age
28 February 2019
Recently we are seeing a return to edition-based publishing in the industry, whether it be through reinvesting in existing digital editions, getting out of the breaking news game all together (à…
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