Tag: Digital Strategy
The latest updates from Twipe
Nieman Lab's predictions for 2020: our top picks
23 December 2019
Every year Nieman Lab asks leading media innovators what they think is coming in the new year. We’ve read through all these predictions and highlighted a few key predictions that publishers…
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Learnings from 2019's best news industry conferences
15 November 2019
As you work on your plans for 2020, we have gathered our top learnings from this year’s industry events (and key working areas for us at Twipe) to help inform your strategy. #1. Growing subscriptions at #DigitalSubsParis (March,…
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Why publishers are creating vertical subscription products
6 November 2019
This year Reuters found that 52% of media executives will focus more on reader revenues, and we expect this to grow more in 2020. Publishers can either focus on how to better convert…
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Industry news
Young people and the news
23 October 2019
One of the many challenges publishers today are trying to tackle is how to reach a younger audience. As news consumers are feared to be only getting older and older, exactly…
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What publishers can learn from adblockers
2 October 2019
Almost half of all internet users are currently using ad blockers, and Google itself has launched a native adblocker in its web browser Chrome. Digiday predicts the cost to publishers could…
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