Tag: Monetization
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Twipe Insights
What your paywall strategy is missing
16 January 2025
With ad revenues continuing to decline, publishers are focusing on reader revenue to stay competitive. Paywalls are a crucial tool for acquiring new subscribers, but the traditional, one-size-fits-all model is no longer…
Industry news
6 Alternative Revenue Streams for News Publishers
18 November 2024
Traditional revenue streams for publishers, particularly print advertising and basic subscriptions, are becoming increasingly unsustainable. As a result, there has been a notable shift towards diversifying revenue sources beyond traditional subscriptions…
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Games & Puzzles
How publishers use gamification and puzzles in newspapers to drive engagement
18 October 2024
Publishers constantly seek innovative strategies to engage readers and grow their subscriber base. One proven method that continues to show remarkable effectiveness is incorporating games in newspapers and using gamification in…
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Industry news
Predictions for 2024, OpenAI’s offer to publishers, FT’s paid newsletter, podcasts in 2024 and AI tips for the newsroom: Twipe’s Weekly Digest
8 January 2024
Welcome to the first edition of 2024 of Twipe’s weekly news digest. Today we explore our top picks from Nieman Lab’s 2024 predictions list, OpenAI’s paltry offer to publishers to use…
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Industry news
10 charts from the Reuters Digital News Report 2023
14 June 2023
Reuters unveiled its highly anticipated 2023 Digital News Report yesterday. This comprehensive study delves into the intricacies of news consumption around the globe, providing invaluable insights into the evolving landscape of…
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