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Twipe Insights
Welcome to Twipe Insights. Each week, we analyze key trends, dissect case studies, and keep you up-to-date on what’s shaping the future of news.
We also run events to share industry knowledge with the wider publishing commmunity.
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The latest updates from Twipe
4 guiding principles for your push notification strategy
11 January 2018
One of the key ways to grow your ePaper is to send a daily push notification to readers. Urban Airship found that publishers sending at least one notification every day have app…
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Loyalty, engagement, and AI: Predictions for digital media in 2018
3 January 2018
As always, Nieman Lab released a list of predictions for the world of journalism and digital media in 2018. Here are 7 of the top predictions, focusing on loyalty, engagement, and…
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Who pays for news and how to convert them
21 December 2017
The Media Insight Project recently released the findings from the second phase of their research project to better understand what motivates news subscriptions. The biggest finding from this phase of the…
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Google DNI 4th Round Winners
13 December 2017
Google DNI has announced the results of its 4th round of innovation funding, and Twipe is proud to be among the winners for our collaborative project with The Times and The…
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Industry news
Google DNI funds collaborative project of Twipe and The Times & The Sunday Times
13 December 2017
We are proud to announce today that a collaborative project of Twipe and The Times & The Sunday Times has been granted Google DNI Funding. ‘JAMES, your digital butler’ is a…
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