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Twipe Insights
Welcome to Twipe Insights. Each week, we analyze key trends, dissect case studies, and keep you up-to-date on what’s shaping the future of news.
We also run events to share industry knowledge with the wider publishing commmunity.
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News
The latest updates from Twipe
Growing your subscribers with newsletters
6 February 2018
Few publishers have recognised how important newsletters can be to their digital strategy. Newsletter subscribers are more likely to become paid subscribers—something internal research has shown to be true at many…
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Audio: best practices for a new frontier
30 January 2018
58% of publishers are planning to focus more on podcasts and content for voice activated speakers in 2018, and with 42% of smart speaker owners describing the device as “essential” to their everyday…
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A publisher's guide to Facebook's newsfeed changes
23 January 2018
It’s been impossible to escape these last few days: Facebook newsfeed changes are coming and that’s bad news for business, democracy, and brands. After the announcement, Mark Zuckerberg’s personal net worth even decreased by…
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Developing data capacity and integrating AI: what to focus on in 2018
16 January 2018
The annual report from Reuters “Journalism, Media, and Technology Trends and Predictions 2018” is out and it’s full of interesting insights into how digital leaders in the publishing industry are focusing…
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Twipe news
Reuters names JAMES a development to watch for 2018
11 January 2018
‘JAMES, your digital butler’, Twipe’s Google-DNI funded project with the Times and The Sunday Times, has been named a development to watch in 2018 by Nic Newman in his recent report…
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