Reuters names JAMES a development to watch for 2018

JAMES, your digital butler’, Twipe’s Google-DNI funded project with the Times and The Sunday Times, has been named a development to watch in 2018 by Nic Newman in his recent report “Journalism, Media and Technology Trends and Predictions 2018” for Reuters.

Using machine learning and AI, JAMES will gradually get to know the habits, interests, and preferences of readers. He will expose them to relevant content in editions–current and past–in readers’ preferred formats, channels, times, and frequencies. This will increase reader satisfaction and engagement and ultimately accelerate subscription growth.

JAMES will transform conversion and engagement strategies to drive subscription growth by moving from segmented to highly individualised interactions with readers.

Team Twipe

Subscribe to our Future of News newsletter

Get weekly insights on digital publishing, artificial intelligence, and paid content straight in your mailbox.

 

 

*We’re committed to your privacy. Twipe might use the information you provide to contact you about relevant content, events, products and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy