20 Minutes, the number 1 French news brand with 4,4 million daily readers, launches its digital editions on the Twipe Cloud Editions Platform. This will give the 20 Minutes readers immediate access to the digital editions on smartphones, tablets and desktop computers. The launch broadens the distribution of 20 Minutes and will allow to connect directly with its readership.
We are excited by the quality and additional features that this solution brings to our users. At 20 Minutes we keep the reader close to our heart in everything we do. It was particularly important for us to offer our readers the most complete digital newspaper solution.
Frédéric Daruty de Grandpré, Président de 20 Minutes France
With the Twipe Replica Platform 20 Minutes offers its readers the best reading quality and content-first UI on iOS, Android and Web. Twipe’s platform serves 8 million readers each month and it is among the most reliable technologies available in the market for such a solution. Other reference customers in France include Ouest France, Le Monde, Le Parisien, Le Télégramme, and Centre France.
With this launch of 20 minutes, we further strengthen our position as the leading independent e-Editions provider in the French market
Danny Lein, Founder & CEO of Twipe
20 minutes is an independent publisher from France owned jointly by Ouest France and Rossel Group. With 23 million monthly users out of which 81% digital readers, 20 Minutes is the number 1 news brand in France. It is well-known for its reputation in the fight against fake news, its responsible advertising practices, and the particularly strong position amongst a younger audience.
Twipe offers a cloud platform to newspapers to grow and retain subscribers through premium digital editions and habit formation. Leading publishers like Le Monde, Ouest France, DuMont, and The Telegraph partner with Twipe to grow their digital editions business together. JAMES, the digital butler, has been co-developed by Twipe and The Times with funding from Google DNI. JAMES prepares every day over 200.000 automatically generated newsletters to form new habits for readers of The Daily Mail and NRC.
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