Tag: Digital Growth
The latest updates from Twipe
Why de-anonymisation can give publishers an advantage in a first-party data world
13 April 2022
In a world quickly becoming cookieless, first-party data is becoming a valuable currency. Having a strategy to de-anonymise readers as part of your audience engagement plans is a necessity. One tool…
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What we learnt interviewing 3 International Journalism Festival Speakers
31 March 2022
Next week’s International Journalism Festival marks a significant moment in the return to physical events following the pandemic. Industry figures from across the world will gather in the Italian city of…
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Why audio articles are great for retention, conversion and attracting young readers
17 March 2022
Digital audio has rapidly grown in popularity. 66% of people in the UK listen to digital audio every week. It is no surprise therefore that 80% of publishers told Reuters that…
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How Mediahuis manages to innovate in a sector under technology pressure
16 March 2022
Mediahuis has 30 news brands in five countries and reaches over 1.7 million subscribers. Through various platforms, users have access to independent and reliable news at any moment. Last week, Fastfwd…
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Warum Sie eine GenZ Strategie entwickeln sollten und wie Sie damit beginnen
28 February 2022
Die Generation Z rückt immer mehr in den Fokus von Nachrichtenagenturen. Besonders für Verleger ist diese Zielgruppe eine herausfordernde. Denn wer diese erreichen will, muss kreativ werden und offen dafür sein…
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