Tag: Digital Strategy
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Industry news
Warum investieren immer mehr Publisher in ihre Newsletter Strategie?
19 April 2022
Immer mehr Publisher nutzen E-Mails in Form von Newslettern als eine neue Möglichkeit, um neue Abonnenten zu gewinnen und bereits vorhandenen zu behalten. Mit Newslettern können Publisher ihre Leser direkter ansprechen,…
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Why de-anonymisation can give publishers an advantage in a first-party data world
13 April 2022
In a world quickly becoming cookieless, first-party data is becoming a valuable currency. Having a strategy to de-anonymise readers as part of your audience engagement plans is a necessity. One tool…
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Industry news
Welche Möglichkeiten haben Publisher in der erweiterten Realität?
11 April 2022
Virtual Reality, Augmented Reality, das Metaversum. All diese Begriffe sind in den letzten Jahren immer bedeutender geworden und machen deutlich, dass uns eine neue Zeit des Internets bevorsteht. Neue Möglichkeiten tun…
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Newsletters and the quest to fit into reader's lives
6 April 2022
Thanks to their ability to create a direct relationship with readers, newsletters have continued their rebirth. At a time where publishers are working to build more first party data, these relationships…
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What we learnt interviewing 3 International Journalism Festival Speakers
31 March 2022
Next week’s International Journalism Festival marks a significant moment in the return to physical events following the pandemic. Industry figures from across the world will gather in the Italian city of…
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