Tag: digital subscribers
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We interviewed 3 Gen Z News Lovers and here's what we learnt - Part 1: News Formats
23 March 2022
Just like most generations in their younger years, the current Gen Z are interested in specific social causes. To stay up to date with these causes, they consume news like anyone…
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Why audio articles are great for retention, conversion and attracting young readers
17 March 2022
Digital audio has rapidly grown in popularity. 66% of people in the UK listen to digital audio every week. It is no surprise therefore that 80% of publishers told Reuters that…
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Industry news
6 inspiererende Beispiele, um das richtige Abo-Modell zu finden
14 March 2022
Den Preis für das eigene Produkt zu bestimmen ist eine der schwierigsten Entscheidungen, die Publisher treffen müssen. Mit der richtigen Preisstrategie ist es möglich für die Medienbranche Leser zufrieden zu stellen…
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Personalisierung: Stellen Sie Ihre Leser in den Mittelpunkt
21 February 2022
Personalisierung ist 2022 einer der wichtigsten Schlüssel, um die Leseerfahrung für Abonnenten zu verbessern, Paid Content zu fördern und Kündigungen zu vermeiden. Mithilfe von Algorithmen und künstlicher Intelligenz soll der Leser…
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9 cases that surprised us most at the INMA Subscription Summit 2022
17 February 2022
This month’s INMA Subscription Summit was full of great knowledge sharing from across the publishing industry. We’ve reviewed the 15 hours of insightful talks and handpicked the 9 cases that surprised…
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