Apple News a new opportunity for publishers?

10 June 2015
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It’s that time of the year again when Apple announces at WWDC the latest developments of Apple products. Yesterday a new iPad and iPhone app was announced that aims to disrupt news consumption.

Based on a Flipboard-like principal, Apple News brings content together from publishers across the world and allows the content owners to tailor the way articles are displayed. You will be able to choose your favourite topics and news sources, add them to a favourite list and fully customize your newsfeed.

Apple News will give publishers the chance ´to create beautifully crafted layouts with custom typography, rich photo galleries, videos and animations – all optimized for iPhone, iPad and iPod Touch.´ This will also give access to a large suite of tools to measure user engagement with their content and it will make it even easier to connect to existing content management systems.

Monetization of Apple News Format content is made simple with iAd, Apple’s advertising platform. Publishers will get to keep 100 percent of the advertising they sell within News, while Apple will take a 30 percent cut of the revenue from subscriptions sold through the publisher’s own apps.

Will this be a sufficient driver for you to join Apple News? Or should you be using Apple News as a driver for traffic to your own website?

The introduction of Apple News also results in the removal of Apple Newsstand. This can be seen as a huge advantage for the news publishers, since the apps will gain more visibility on the homescreen and we expect features like automatic background downloading to be supported.

Apple’s News app will be launched in the US, UK, and Australia later this year, in the fall.

Have a look at Apple News below

You can read more about Apple News Publisher and Apple News Format on

From OS X El Capitan to Apple Music

At yesterday’s keynote, even more features were announced. Some highlights:

A new version of OS X. El Capitan is a relatively small update to OS X Yosemite, mostly focussing on a more intelligent search, some build-in improvements and a window management.

  • New IOS version as well. Among many features, we´re expecting Siri to become even smarter and our iPhone to recognise the unknown phone numbers.
  • New IPad features: from quicktype; a new keyboard that becomes now a trackpad to split screen apps or picture in picture video.
  • WatchOS2 comes only 6 weeks after the launch of the Apple Watch with some new features and updates.

Apple Music will be launched on June 30th in over 100 countries and will be a serious competitor to Spotify.

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