Why hyperlocal news is here to stay

Even as we see growth in newspaper subscribers, there’s a perception that it is mainly national titles that have benefited. However, we have seen success stories in local media, with a just-released report from Reuters highlighting how local publishers have succeeded with subscription strategies in Europe. We have also seen success across the pond, with[…]

How local news organisations can fight for their slice of the subscription pie

The subscription economy has grown more than 300 percent since 2012, but it is tech giants such as Netflix and Spotify that have mainly benefited from this. Even among the growth in news media subscriptions, national titles have dominated: The New York Times and The Washington Post account for more than half of all US[…]

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