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Twipe Insights
Welcome to Twipe Insights. Each week, we analyze key trends, dissect case studies, and keep you up-to-date on what’s shaping the future of news.
We also run events to share industry knowledge with the wider publishing commmunity.
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Twipe Insights
From Bots to Better Products: How Publishers Can Protect Value, Grow Subscriptions, and Stay Transparent with AI
18 September 2025
1 AI Bots Rise as Human Traffic to Publishers Declines Press Gazette, AI bots now represent one in 50 website visits Publisher websites are seeing fewer human visits and more AI…
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Twipe Insights
AI’s Impact on Journalism: Winners, Losers, and the Vanishing Middle
11 September 2025
Artificial Intelligence is reshaping the news industry, but not in the ways most headlines suggest. The real story is more complex and more revealing, argues Ezra Eeman, Strategy and Innovation Director…
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Twipe Insights
End of Print for AJC, Homepage Personalization, and the Challenges of CROs | Adrian, your AI curator
4 September 2025
1 Atlanta Journal-Constitution to End Print, Go Fully Digital New York Times, Atlanta Journal-Constitution to Quit Print Cold Turkey The Atlanta Journal-Constitution will stop printing its newspaper on Dec. 31, shifting…
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Twipe Insights
How Will Publishers Generate Revenue in the Age of AI Agents?
28 August 2025
As AI agents become the new gateways to information, publishers face a pressing dilemma: how do you make money when readers no longer land on your site? In this piece, we…
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Twipe Insights
Direct Relationships, New Audiences, and SEO vs GEO | Adrian, your AI curator
21 August 2025
1 Building Direct Relationships with News Audiences Thomas Baekdal, How do we define direct, and what comes after text? Even as new formats for news consumption like audio, video, and AI emerge,…
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