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Twipe Insights

Welcome to Twipe Insights. Each week, we analyze key trends, dissect case studies, and keep you up-to-date on what’s shaping the future of news.

We also run events to share industry knowledge with the wider publishing commmunity.

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Insights

The latest updates from Twipe

Twipe Insights Shifts Shaping Media’s Future: AI Search, Elastic Content, and Strategic Pivots

29 May 2025

1 How is Google’s AI Mode Changing the Game for Publishers? Digiday, The Winners and Losers of Google’s AI Mode Google’s AI Mode and AI Overviews threaten publishers’ traffic by reducing… Read more

Twipe Insights What Happens When the News Starts Answering Back? In Conversation with Miso.ai CEO, Lucky Gunasekara

21 May 2025

Lucky Gunasekara’s career doesn’t follow a straight line. He’s researched intellectual property, studied neurobiology, and built a massive RSS crawler to track global disease outbreaks by pulling in real-time data from… Read more

Twipe Insights Five Signals from the Shifting Media Landscape: Search, Personalization, and Project Management

15 May 2025

1 Google Searches on Safari Declined, but Overall Searches Are Growing Platformer, Stats from a dying web Last month, Google searches in Safari declined for the first time in 22 years.… Read more

Twipe Insights What We Learned at the WAN-IFRA World News Media Congress

8 May 2025

The WAN-IFRA World News Media Congress is always a fascinating event, but this year was particularly notable for the deep dive into AI’s role in reshaping journalism. We saw not just… Read more

Industry news 5 strategic insights from the Nordic AI in Media Summit (NAMS 2025)

1 May 2025

Last week in Copenhagen, senior news media executives and AI practitioners gathered for the Nordic AI in Media Summit (NAMS 2025) to explore how artificial intelligence is transforming news publishing. The… Read more

News

The latest updates from Twipe

Twipe Insights The Habit Outlives the Medium: Lessons from DGS26

22 October 2026

Are apps going the same way as print? Han-Menno Depeweg, Chief Digital Officer at Mediahuis Group, and Gert Ysebaert, the group’s CEO, both think they might be. Both said so at…

Twipe Insights Kleine Zeitung's plan for a web run by AI agents

8 October 2026

Sebastian Krause thinks AI agents will be “the biggest disruption we’ve ever seen” — and that it’s good news for publishers. Ahead of his session at the Digital Growth Summit in… Read more

Twipe Insights Exclusive Interview with Karel Dierickx, Head of Audio & Video at Mediafin

1 October 2026

For decades, news was something you held in your hands. Today, it’s just as likely to be something you hear or watch. Karel Dierickx is Head of Audio & Video at… Read more

Twipe Insights 3 Takeaways from the 2026 Future of Media Technology Conference

18 September 2026

Two weeks ago, I boarded the Eurostar from Paris to London for the Future of Media Technology Conference. For years I work closely with publishers like Le Monde, Le Parisien, Ouest-France,… Read more

Twipe Insights What Keeps Media CEOs Awake at Night?

17 September 2026

The question I ask every year Every year, I open the CEO Panel at our Digital Growth Summit with the same question: What keeps you awake at night? It is not… Read more

Events

Events hosted by Twipe

15 October 2026

Digital Growth Summit

Digital Growth Summit 2026 Join over 140 media professionals in Leuven for a day of inspiring case studies, networking, and hands-on workshops.

14 October 2025

Digital Growth Summit

Twipe Digital Growth Summit 2025 Join over 140 media professionals in Stuttgart for a day of inspiring case studies, networking, and hands-on workshops.

20 May 2025

AI Frontrunners Webinar

In conversation with Miso AI's CEO & Co-Founder On May 20th, join Lucky Gunasekara, CEO and Co-founder of Miso, and Danny Lein, CEO of Twipe, for a forward-looking conversation on how AI is reshaping the future of news—and what…

Research Papers

Twipe's original research reports about trends in the news industry

Research Papers Digital-Only Editions

19 April 2018

Download the report In recent years, newspapers are re-discovering the power of editions as their core and unique value proposition. We interviewed 8 leading publishers (Le Monde, Die Welt, The Independent,…

Research Papers Reader Insights

22 November 2018

Download the report At Twipe we fundamentally believe in the power of editions, which is why all of our research and innovation is focused on the edition concept. Last year we…

Twipe Insights Habit-Forming News Products

16 November 2023

Introduction This guide takes a deep dive into the world of habit formation in the news industry, exploring how publishers can adapt and innovate to keep up with the digital era.…

Industry news JAMES Report

5 September 2019

Today we’re proud to be sharing findings from “JAMES, Your Digital Butler“, our collaborative project with The Times and The Sunday Times. Using machine learning and artificial intelligence, JAMES personalises the distribution of…

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