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Twipe Insights
Welcome to Twipe Insights. Each week, we analyze key trends, dissect case studies, and keep you up-to-date on what’s shaping the future of news.
We also run events to share industry knowledge with the wider publishing commmunity.
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Twipe Insights
Tech Rewrites the Newsroom: Cookies, AI Audio, and Curation Challenges
23 April 2025
1 Four AI Trends Shaping the Media’s Future Digital Content Next, Four AI trends and why they matter to media business The Reuters Institute flags AI investment as a top priority,…
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Twipe Insights
3 Analogies Every Newsroom Should Use When Talking About AI
17 April 2025
Let’s say you’re in a meeting. There’s talk of “leveraging AI” and “scaling innovation” and “transforming the newsroom.” Heads nod, but no one really knows what we’re actually talking about. It…
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Twipe Insights
Rebuilding trust, growing your audience membership base, and fake AI-experts
10 April 2025
1 Rebuilding audience faith through local stories Press Gazette, ‘Tough love’: Reuters Institute chief says news industry has ‘lost way’ with audiences Reuters Institute’s acting director, Mitali Mukherjee, warns that news…
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Twipe Insights
Publishers Need a Mindset Shift: In conversation with Ringier's CDO
3 April 2025
Hi, Sandro. We’re very happy that you could join us today. Can you briefly introduce yourself? Hi, I’m Sandro, the Chief Digital Officer at Ringier Media Switzerland. Ringier has 6,600 employees across…
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Twipe Insights
The true value of journalism, Mail+ digital subscription record, and DW's successful podcast launch
27 March 2025
1 TITLE Press Gazette, ‘Tough love’: Reuters Institute chief says news industry has ‘lost way’ with audiences Reuters Institute’s acting director, Mitali Mukherjee, warns that news publishers have lost audience trust,…
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