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Twipe Insights
Welcome to Twipe Insights. Each week, we analyze key trends, dissect case studies, and keep you up-to-date on what’s shaping the future of news.
We also run events to share industry knowledge with the wider publishing commmunity.
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The latest updates from Twipe
Twipe Insights
Sign or Sue? Tollbit’s Third Option for Content Monization
19 February 2025
Hi Toshit, thank you for joining us. To kick things off, tell us about the origins of Tollbit. What drove you to start the company, and what mission were you aiming…
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Twipe Insights
Paywalls, NYT bundles, and the top 100 digital publishers | Adrian, your media AI-curator
13 February 2025
1 Less is More: The Fine Art of Paywall Strategy Nieman Lab, Less is more, and discounts work: A new study looks at the minutiae of paywall strategy Showing less content…
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Twipe Insights
The AI Boom and the Future of News: Lessons from Silicon Valley
6 February 2025
In the early 2000s, I closely witnessed the dot-com bubble burst. After spending a week in San Francisco and Silicon Valley visiting AI companies alongside a group of news industry leaders,…
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Twipe Insights
AI's Impact on the News Industry: An Interview with Anabelle Nicoud
23 January 2025
In just three days, the WAN-IFRA AI Study Tour will take a select group of news media leaders around San Francisco and Silicon Valley. Curated by Anabelle Nicoud, this tour promises…
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Twipe Insights
What your paywall strategy is missing
16 January 2025
With ad revenues continuing to decline, publishers are focusing on reader revenue to stay competitive. Paywalls are a crucial tool for acquiring new subscribers, but the traditional, one-size-fits-all model is no longer…
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