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Twipe Insights
Welcome to Twipe Insights. Each week, we analyze key trends, dissect case studies, and keep you up-to-date on what’s shaping the future of news.
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Industry news
6 Alternative Revenue Streams for News Publishers
18 November 2024
Traditional revenue streams for publishers, particularly print advertising and basic subscriptions, are becoming increasingly unsustainable. As a result, there has been a notable shift towards diversifying revenue sources beyond traditional subscriptions…
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Twipe Insights
Ethics, AI, and the Future of News: Reflections on ChatGPT’s Anniversary
15 November 2024
In the two years since its introduction, ChatGPT has had a deep impact across most industries, including media and news. This reflection explores ChatGPT’s impact on newsrooms, reinforced by recent advancements,…
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Twipe Insights
Personalized newsletters boost subscriber retention by 2% for this Finnish publisher
14 November 2024
Hello & welcome, Over the past two years, newsrooms have run hundreds of experiments, testing and redefining how AI can enhance news production and delivery. We’ve recently updated our list of…
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Twipe Insights
4 reasons why publishers are rediscovering branding
4 November 2024
Lately, more and more publishers are rediscovering the importance of branding. In an industry where audiences have endless choices and young readers are especially hard to reach, a strong brand does…
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Artificial Intelligence
12 Ways Journalists Use AI Tools in the Newsroom
23 October 2024
Introduction Artificial intelligence is revolutionizing industries worldwide, and journalism is no exception. News organizations are integrating AI tools like Klara Indernach (Express.de) and AI-powered transcription services to combine technology’s efficiency with…
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