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Twipe Insights
Welcome to Twipe Insights. Each week, we analyze key trends, dissect case studies, and keep you up-to-date on what’s shaping the future of news.
We also run events to share industry knowledge with the wider publishing commmunity.
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The latest updates from Twipe
Twipe Insights
Benefits and challenges of AI chatbots for news publishers
3 September 2024
AI has influenced the news industry in two main ways. On one hand, it gives readers more dynamic, personalized experiences. On the other hand, AI-driven tools streamline journalists’ workflows, automating routine…
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Twipe Insights
Why are so many journalists leaving newsrooms to go independent?
28 August 2024
Why are so many journalists leaving newsrooms to go independent? The long and short of it: Traditional media’s job market instability and journalists’ desire for more autonomy on the content they…
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Twipe Insights
How Taylor Swift's concert cancellation drove record subscriptions for Kurier
21 August 2024
We recently spoke with Nick Tjaardstra, Head of Kurier’s Digital Sales, about how covering Taylor Swift’s Vienna concerts massively boosted subscriptions for the newspaper and how they’re attempting to retain these…
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Twipe Insights
Denník N's data-driven subscription strategy
14 August 2024
Denník N’s data-driven subscription strategy The problem: 91% of the 76 publisher professionals interviewed said “silos were moderate to very significant issues in their total revenue optimization efforts”, according to Piano and Digiday’s State…
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Twipe Insights
Why third-party cookies should (still) be dead to publishers.
8 August 2024
Google is no longer phasing out third-party cookies. However… Google had initially announced plans to phase out cookies in 2020 and even began testing this phaseout in January 2024 by disabling…
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