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Twipe Insights
Welcome to Twipe Insights. Each week, we analyze key trends, dissect case studies, and keep you up-to-date on what’s shaping the future of news.
We also run events to share industry knowledge with the wider publishing commmunity.
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The latest updates from Twipe
Twipe Insights
Peeking inside OpenAI's SearchGPT
1 August 2024
OpenAI launches SearchGPT, an AI-driven search engine offering real-time information. It features AI-generated texts with source references. While some publishers see potential, others worry about content use and impact on traffic.
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Industry news
How Frankfurter Allgemeine Zeitung increased brand awareness among Millennials by 75%
25 July 2024
Learn the strategies behind their successful campaign, from engaging content to targeted discounts. Find out how to apply these lessons to attract younger audiences to your publication.
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Newsletter
The Athletic’s secret to a 25% visitor-to-subscriber conversion ratio
18 July 2024
Hello & welcome! This week, we’re introducing a new format. Twipe has rebranded, and we’ve revamped this newsletter to give you more insights into what’s happening in the news industry.What can you…
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Industry news
The Audience’s Perspective on AI in Journalism
1 July 2024
Much of the conversation about integrating AI into journalism has predominantly been from the perspective of newsrooms. We’ve certainly discussed this perspective, whether it be on how publishers can use AI…
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3 Success Stories in Revenue Model Strategies
25 June 2024
There’s good and bad news (according to the 2024 Digital News Report). The good news: “A sizeable minority has been convinced to pay significant sums for current online news offers”. The…
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