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Twipe Insights

Welcome to Twipe Insights. Each week, we analyze key trends, dissect case studies, and keep you up-to-date on what’s shaping the future of news.

We also run events to share industry knowledge with the wider publishing commmunity.

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The latest updates from Twipe

Case Study: Introducing Personalised Newsletters at the Atlanta Journal-Constitution

5 September 2023

The Atlanta Journal-Constitution (AJC) is a major daily newspaper published in Atlanta, Georgia, and is a merger of the Atlanta Constitution and Atlanta Journal. The newspaper covers local, national, and international… Read more

Industry news A look at audiences and beyond at Mather, a strategic tool for newsroom managers, and insights from engagement editors: Twipe’s Weekly News Digest

4 September 2023

Welcome to Twipe’s Weekly News Digest! This week, we take a look at stories from across the world of publishing, including a new platform for hyperlocal news writers, statistics on regional news… Read more

Mather: Understanding Audiences, Technology, Adaptive Pricing, and Data.

31 August 2023

For this week’s blog, we spoke with Liesbeth Nizet, Managing Director Europe for Mather Economics, who revealed insights into technology, adaptive pricing, and data, all of which shape how media organisations… Read more

Jacob Schillemans – Summer 2023 intern

28 August 2023

Every summer, Twipe warmly welcomes a cohort of interns to join our teams. Our internship initiative provides students the opportunity to gain professional experience, while simultaneously contributing fresh perspectives to our… Read more

Industry news 9 deep dives into best data practices, Mather Economics acquiring Sophi, and most popular news apps in the UK: Twipe’s Weekly News Digest

28 August 2023

Welcome to Twipe’s Weekly News Digest! This week, we take a look at stories from across the world of publishing, including research on how best to use data in storytelling, insights into… Read more

News

The latest updates from Twipe

Twipe Insights Video Hubs, the AI vs Creator Squeeze, and the Case for Making Churn Less Painful

4 December 2025

1 Why News Apps Are Building Their Own Vertical Video Hubs Nieman Lab, News publishers embrace vertical video with in-app “watch” tabs News publishers are doubling down on vertical video by…

Twipe Insights What Publishers Can Learn from SZ’s Mobile Strategy

27 November 2025

Süddeutsche Zeitung (SZ) is not only one of Germany’s most respected news organisations, but it’s also one of the most deliberate in how it approaches mobile. Instead of repackaging print for… Read more

Twipe Insights NYT’s Video Pivot, The Atlantic’s Subscriber Playbook, and the Case for Blocking AI Search | Adrian, your AI curator

18 November 2025

1 How the New York Times is Using Video in Its App Press Gazette, How Tiktok inspired the New York Times vertical video strategy The New York Times has redesigned its… Read more

Twipe Insights Inside FAZ's AI Playbook

12 November 2025

Germany’s Frankfurter Allgemeine Zeitung (FAZ) is sharpening its digital ambitions. Having already surpassed its 2025 target of 300,000 digital subscribers, the publisher is now aiming for 400,000 by the end of… Read more

Twipe Insights Synthetic Research, Prices Increases, and AI Paywalls | Adrian, your AI curator

5 November 2025

1 Financial Times Uses AI to Predict Not Just Who Pays, but Who Stays Digiday, The Financial Times’ AI paywall drove conversions up 290%. Now it’s learning who stays The Financial… Read more

Upcoming Events

See our events for the coming months.

15 October 2026

Digital Growth Summit

Digital Growth Summit 2026 Join over 140 media professionals in Leuven for a day of inspiring case studies, networking, and hands-on workshops.

Learn more

Events

Events hosted by Twipe

14 October 2025

Digital Growth Summit

Twipe Digital Growth Summit 2025 Join over 140 media professionals in Stuttgart for a day of inspiring case studies, networking, and hands-on workshops.

20 May 2025

AI Frontrunners Webinar

In conversation with Miso AI's CEO & Co-Founder On May 20th, join Lucky Gunasekara, CEO and Co-founder of Miso, and Danny Lein, CEO of Twipe, for a forward-looking conversation on how AI is reshaping the future of news—and what…

25 March 2025

AI Frontrunners Webinar

In conversation with Ringier's Chief Digital Officer Join Sandro and Danny in an exclusive webinar discussing the key takeaways from the AI Study Tour and Ringier’s experiments with AI in the first installment of our AI Frontrunners in News webinar series.

Research Papers

Twipe's original research reports about trends in the news industry

Research Papers Digital-Only Editions

19 April 2018

Download the report In recent years, newspapers are re-discovering the power of editions as their core and unique value proposition. We interviewed 8 leading publishers (Le Monde, Die Welt, The Independent,…

Research Papers Reader Insights

22 November 2018

Download the report At Twipe we fundamentally believe in the power of editions, which is why all of our research and innovation is focused on the edition concept. Last year we…

Twipe Insights Habit-Forming News Products

16 November 2023

Introduction This guide takes a deep dive into the world of habit formation in the news industry, exploring how publishers can adapt and innovate to keep up with the digital era.…

Industry news JAMES Report

5 September 2019

Today we’re proud to be sharing findings from “JAMES, Your Digital Butler“, our collaborative project with The Times and The Sunday Times. Using machine learning and artificial intelligence, JAMES personalises the distribution of…

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