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Twipe Insights

Welcome to Twipe Insights. Each week, we analyze key trends, dissect case studies, and keep you up-to-date on what’s shaping the future of news.

We also run events to share industry knowledge with the wider publishing commmunity.

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The latest updates from Twipe

Industry news Streaks & Offline Puzzles: The Power of Gamification in News Apps

11 May 2023

News media companies have always understood the power of games and gamification to drive recurring behaviour. In order to become a true partner in the life of subscribers publishers must address… Read more

Industry news Navigating the AI Dust Storm, TikTok’s new ad product, and what FT learned from Substack: Twipe’s Weekly News Digest

8 May 2023

Welcome to Twipe’s Weekly News Digest! This week, we take a look at stories from across the world of publishing and news tech, navigating the AI dust storm, top AI tools for… Read more

Navigating the AI Dust Storm: A guide for publishers

4 May 2023

The past months we have experienced a Dust Storm in the tech landscape caused by an explosion of initiatives, launches and innovation in the space of Generative AI. The rapid pace… Read more

The fight for GenZ, retention tactics and publishers’ approach to GenerativeAI – Key learnings from DME 2023

28 April 2023

More than 200 people from the world of publishing gathered this week at Digital Media Europe in Vienna to discuss best practices for building digital products and increasing digital revenues. We highlighted… Read more

Industry news Looking at trending media events, the closing of BuzzFeed News, and LADbible’s success : Twipe’s Weekly News Digest

24 April 2023

Welcome to Twipe’s Weekly News Digest! This week, we take a look at stories from across the world of publishing and news tech, touching on topics like upcoming News Media events, the… Read more

News

The latest updates from Twipe

Twipe Insights The true value of journalism, Mail+ digital subscription record, and DW's successful podcast launch

27 March 2025

1 Mail+ reaches new milestone in digital subscriptions Press Gazette, Mail crosses 250,000 digital subscribers and appoints first global women’s editor The Daily Mail surpassed 250,000 digital subscribers with Mail+ after…

Twipe Insights 7 Insights from the INMA Subscriptions Summit

20 March 2025

The INMA Media Subscriptions Summit gathered 300+ product, digital, and subscription professionals from the news media world in Amsterdam. From the rich three-day program, tons of notes, and takeaways, we distilled… Read more

Twipe Insights The Power of Simplicity and Personalization in Subscription Growth: Aftenposten Case Study

20 March 2025

A recurring theme that stood out at this year’s INMA Media Subscriptions Summit was simple UX and effective personalization can drive subscription growth. Even in markets where audience sizes may be… Read more

Life at Twipe Growth Stories: Simon’s Journey at Twipe

17 March 2025

What was your first role at Twipe, and how has your career evolved? I joined Twipe right after completing my Master’s in Computer Science, specializing in AI. My initial role placed… Read more

Twipe Insights Zetland's Audio Strategy, AI at the BBC, and Le Monde's Subscription Page Redesign

12 March 2025

1 Audio Ignites Subscriptions: Zetland’s Winning Play Media Voices, Why human-first audio is pivotal to Zetland’s subscription success Zetland CEO Tav Klitgaard credits the publisher’s audio focus for driving subscriptions. Over… Read more

Events

Events hosted by Twipe

25 March 2025

AI Frontrunners Webinar

In conversation with Ringier's Chief Digital Officer Join Sandro and Danny in an exclusive webinar discussing the key takeaways from the AI Study Tour and Ringier’s experiments with AI in the first installment of our AI Frontrunners in News webinar series.

8 October 2024

Digital Growth Summit

Twipe Digital Growth Summit 2024 Join 180 media professionals in Brussels for a full-day discussion on the future of tech and media. From seminars, hands-on sessions, and peer-to-peer networking with industry leaders from Europe and North…

13 December 2023

Webinar

Managing a Large-Scale ePaper & App Migration with Südwestdeutsche Medienholding We held an insightful session featuring Gregor Zoller, Director of IT at Südwestdeutsche Medienholding GmbH and Christof Seeger, Professor at Stuttgart Media University.

Research Papers

Twipe's original research reports about trends in the news industry

Research Papers Digital-Only Editions

19 April 2018

Download the report In recent years, newspapers are re-discovering the power of editions as their core and unique value proposition. We interviewed 8 leading publishers (Le Monde, Die Welt, The Independent,…

Research Papers Reader Insights

22 November 2018

Download the report At Twipe we fundamentally believe in the power of editions, which is why all of our research and innovation is focused on the edition concept. Last year we…

Twipe Insights Habit-Forming News Products

16 November 2023

Introduction This guide takes a deep dive into the world of habit formation in the news industry, exploring how publishers can adapt and innovate to keep up with the digital era.…

Industry news JAMES Report

5 September 2019

Today we’re proud to be sharing findings from “JAMES, Your Digital Butler“, our collaborative project with The Times and The Sunday Times. Using machine learning and artificial intelligence, JAMES personalises the distribution of…

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