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Twipe Insights
Welcome to Twipe Insights. Each week, we analyze key trends, dissect case studies, and keep you up-to-date on what’s shaping the future of news.
We also run events to share industry knowledge with the wider publishing commmunity.
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The latest updates from Twipe
Why Top Publishers Are Turning to Podcasts for Growth
8 May 2024
Traditional news outlets are constantly innovating to stay relevant and expand their reach. One strategy emerging at the forefront is the integration of podcasts into their media offerings. As every corner…
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Disrupted in disruption: Insights from INMA’s World Congress of News Media 2024
2 May 2024
“You probably have only just recovered from the first wave of digital disruptions, and now that disruption is being disrupted.” This is how Robert Whitehead, Digital Platform Initiative Lead at INMA,…
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Appealing to Younger Audiences: Lessons from Local Newsletters
25 April 2024
Legacy media has an age problem. As it stands, the printed press readership skews older and younger audiences who have little appetite to pick up the practice of reading physical…
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What do AI Charters say About News Media Today?
17 April 2024
In a recent New York Times interview, Jim VandeHei, Axios CEO, warned that AI will “eviscerate the weak, the ordinary, the unprepared in media.” That is why, since Gen AI’s recent…
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Industry news
The future of storytelling: Modular journalism, fractal stories, and Smart Brevity
11 April 2024
A stepping stone to personalized news: Modular journalism News apps, websites, and social media all offer some sort of algorithmic-driven sorting of articles and content, often tweaked to meet the user’s…
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