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Twipe Insights
Welcome to Twipe Insights. Each week, we analyze key trends, dissect case studies, and keep you up-to-date on what’s shaping the future of news.
We also run events to share industry knowledge with the wider publishing commmunity.
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Twipe Insights
7 must-see graphs from Reuters’ Trends and Predictions 2025
9 January 2025
What do 326 media experts from 51 countries and territories think about the news industry in 2025? Every year, the Reuters Institute for the Study of Journalism releases its Trends and…
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Twipe Insights
What will the news media industry look like in 2025?
2 January 2025
Until we manage to get a hold of a crystal ball to glimpse what 2025 holds for the news industry, Nieman Lab’s annual predictions offer the next best thing. For…
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Twipe Insights
Strategies news publishers use on WhatsApp Channels for audience engagement
12 December 2024
Meta recently launched WhatsApp Channels as a way for publishers to broadcast their content to an audience of subscribers. In the month since its launch, several publishers, such as The Daily…
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Industry news
Organic Search Traffic Decline: Strategies for News Publishers
12 December 2024
Introduction While social media referral traffic has already been declining for years, search engines have always been a healthy traffic source for news publishers. However, this is set to change with…
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Twipe Insights
Twipe Insights: Best of 2024
12 December 2024
The media landscape in 2024 has been marked by rapid transformation driven by technological innovation, evolving audience behaviors, and the persistent challenge of financial sustainability. This article highlights the most impactful…
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