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Twipe Insights
Welcome to Twipe Insights. Each week, we analyze key trends, dissect case studies, and keep you up-to-date on what’s shaping the future of news.
We also run events to share industry knowledge with the wider publishing commmunity.
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Looking at reader cravings, BloombergGPT, and converting readers to paying subscribers: Twipe’s Weekly News Digest
11 April 2023
Welcome to Twipe’s Weekly News Digest! This week, we take a look at stories from across the world of publishing and news tech, touching on topics like Bloomberg’s launch of a new…
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Industry news
The 6 Reader Cravings Explained
6 April 2023
Back in 2016 Mediahuis and KU Leuven ran a study with our team at Twipe to identify what drives an engaging news experience. Around the same time in the UK, BBC…
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Industry news
The road to LinkedIn newsletter success, video trends for 2023, and ChatGPT ban: Twipe’s Weekly News Digest
3 April 2023
Welcome to Twipe’s Weekly News Digest! This week, we take a look at stories from across the world of publishing and news tech, touching on topics like The Economist’s use of LinkedIn…
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Industry news
The “Wild West” of Generative AI experiments for news
30 March 2023
The debate on how Generative AI will impact journalism has been very active since the launch of ChatGPT in November. Some organisations embraced the technology, some developed tools to detect AI…
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Industry news
Digital-only transitioning, mobile ad revenue, and generative AI: Twipe’s Weekly News Digest
27 March 2023
Welcome to Twipe’s Weekly News Digest! This week, we take a look at stories from across the world of publishing and news tech, touching on topics like the transition towards a digital-only…
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