The Media App, a unique collaboration of Flemish media, launched today

Today, “The Media App” is launched by iMinds MiX in collaboration with all Flemish media players. The Media App is a digital publication which covers the “State of the Media” event which is held today in Brussels. The app bundles contributions from all major Flemish media houses about the future evolution of media in Flanders and abroad. The app is available on all tablets and on the desktop and was developed in less than 2 months time on the Twipe NextGen Digital Publishing Suite. The digital news publication will be available as from 19h on Monday February 17th.

A unique collobaration of all major Flemish media

The app is launched in the context of today’s “State of the Media”-event hosted by the Flemish Minister of Media and Innovation Mrs Ingrid Lieten. The app will bring summaries of the discussions of the event. Moreover the app contains stories from leading thought leaders about how media consumption is going to evolve in the years to come. This app contains contributions of all major Flemish media players: national TV stations VRT and VTM, the newspaper publishers Het Nieuwsblad, De Morgen, radio stations, magazines like Humo, new media like Newsmonkey, Apache.be,… Some of the topics which are covered:

‘Belgium’s Got Media Talent’ – an overview of young Flemish professionals active in leading international media companies
‘New Media Devices’ – new devices which will redefine the media of the future
‘The future of the media’ – insights from experts on the future evolution of media

“De Media App is truly unique in many ways: the app combines  multi-media content from all major media players in Flanders, in a fresh, light and interactive format. It demonstrates that cooperation and innovation can go hand-in-hand. And finally, from concept to launch, the project has taken less than 2 months time,” says Martijn Bal, Director of iMinds Media Innovation Centre.

Quick time-to-market thanks to Twipe NextGen technology

For the development of the app, MiX has chosen the NextGen Digital Publishing Suite of Twipe, the Flemish apps specialist for news media companies. The app is available on the iTunes App Store, Google Play Store and also in a Web App.

“We are extremely proud and honoured to be the partner of this prestigious collaboration of the Flemish media to demonstrate their innovative capacities by working all together. It is a nice recognition of the hard work of the past few years, and a great stimulus to further build our company in the future,” adds Danny Lein, Founder & CEO of Twipe.

How can you download the app?

De Media App is available in the Apple App Store and Google Play Store. You can also read the publication on your PC or smartphone via www.demediaapp.be.