Leading Belgian news technology company, Twipe, in close partnership with MHS Digital, has proudly introduced the next-generation e-paper platform for titles under the Stuttgart Newspaper Group.
This strategic collaboration brings forth Twipe’s leading edge news technology and an advanced digital platform that offers an unparalleled reading experience for readers of the Stuttgarter Zeitung, Stuttgarter Nachrichten, Leonberger Kreiszeitung, Kornwestheimer Zeitung, Marbacher Zeitung, and Schwarzwälder Boten titles.
In the functional and visual design of the apps, Twipe – after extensive data analysis – focused on the key needs of the readers of the daily newspapers on digital platforms. The main goal was to consistently improve the reading experience and attract more readers to digital platforms. The new e-paper brings along a smooth user experience, top notch stability and a modern, minimalist design. In addition, the overall performance of the apps has been optimized to ensure a smooth reading experience.
Highlights include, individual user messaging via push notifications and the integration of advertisement interstitials to optimize ad sales while maintaining a premium reading experience.
Also integrated are image galleries and a read-aloud function that provides a convenient listening experience on the go.
“We are thrilled to join forces with the talented team at Stuttgart Newspaper Group and MHS Digital. This partnership underscores our commitment to collaboration and innovation, as we work together to reinvent how people consume and interact with news in the digital age.”
Danny Lein, CEO & Founder of Twipe
“E-paper has become an important part of our product portfolio. I am very pleased that we can offer our readers an even better experience with this new e-paper. As part of our long-term digital strategy, we are putting the needs of our customers at the center of everything we do and will continue to be able to offer high-quality, regional and local journalism by continuously modernizing our titles.”
Herbert Dachs, Managing Director of Medienholding Süd GmbH
About Twipe
Twipe is a Belgian technology company which offer state-of-the-art digital edition distribution and analytics SaaS platforms developed in close collaboration with leading newspapers. Twipe are innovation and technology leaders in the area of digital edition-based publishing helping newspapers including The Telegraph, Advance Local, Le Monde and Ouest-France grow their subscription and reader revenues. Every day, more than 1.5 million readers are served through the Twipe platform.
About Stuttgarter Zeitung
Stuttgarter Zeitung is one of the most important regional newspapers in the German-speaking countries with a national quality standard. With a circulation of around 120,000 copies, it is one of the most important regional newspapers in the country. It has one of the largest networks of correspondents of German newspapers in Germany and abroad, but is also present with large regional offices in the greater Stuttgart area.
About Stuttgarter Nachrichten
Stuttgarter Nachrichten is one of the most important metropolitan and regional newspapers in Germany. Stuttgarter Nachrichten is the information service provider for numerous local newspapers in Baden-Württemberg and supplies the so-called mantle, which contains all the important topics of the day. In addition, Stuttgarter Nachrichten also delivers its national content beyond the borders of Baden-Württemberg.
ENDS
Contact Information
Dana Nastase
Head of Business Development
Twipe Mobile Solutions
dana.nastase@twipemobile.com
+32 488 144 488
