7 Building Blocks to Succeed in Digital Publishing – Part 7: Culture

7 Building Blocks to Succeed in Digital Publishing – Part 7: Culture

Speed and innovation are key to digital business success. Your biggest challenge in achieving a successful digital transformation will be to change the fundamental behaviors and ways of doing things in your company. Why is culture so important to a digital business in general? Digital business need strong entrepreneurial skills to take action and move[…]

7 Building Blocks to Succeed in Digital Publishing – Part 6: Insights

7 Building Blocks to Succeed in Digital Publishing – Part 6: Insights

Digital provides unprecedented opportunities to collect data on your successes and mishaps. Having quick and insightful access to your data is key. The publishing industry is set out to benefit from Big Data. But does Big Data lead to Big Insights? Data is typically stored in a variety of systems. Combining them into a central[…]

Systems For digital publishing, the end-user product consists out of a combination of software technology and engaging content. Coding and copy creation need to be well aligned in order to assure a great user experience. Not only the content management systems or the front-end apps are important. A whole set of systems and solutions need to work together seamlessly: • Content Management System • Planning System • Print Publishing System • Content Distribution System • Online Publishing System • Mobile & Tablet Publishing System • Subscriptions & CRM System • Authentication & Authorization System • Payment System • Online payments • App Store payments • Analytics, Reporting & Business Intelligence • Advertisement Management System • Customer Service System • Project Tracking System • Operations Management System Developing all these systems internally is impossible for many news organizations. Many solutions require totally different technical skill sets (e.g. iOS, Android, HTML5, Java, Javascript, C#,…) which are hard to find and retain. Additionally, the software development and deployment processes are very different for centralized software (such as CMS) and distributed software (such as apps). Finally, given the rapid evolution of the digital world, new functionalities have to be added on a continuous basis. For example, Facebook updates its iOS apps every 30 days on average. With the emergence of Cloud solutions, many of these applications are now available as a ‘Software-as-a-Service’ (SaaS). Such applications often offer best-in-class functionality, require no investment in local infrastructure and rapidly evolve over time. However, they create the needs for integration. They also increase the dependency on external cloud providers. Smartly choosing which systems to develop yourself, and for which solutions you want to rely on external (cloud) providers is a key factor of success. This choice should take the following elements into account: • Total development cost (internal & external) • Ongoing maintenance cost • Time-to-delivery • Access to talent • Impact on roadmap of provider

7 Building Blocks to Succeed in Digital Publishing – Part 5: Systems

For digital publishing, the end-user product consists out of a combination of software technology and engaging content. Coding and copy creation need to be well aligned in order to assure a great user experience. Not only the content management systems or the front-end apps are important. A whole set of systems and solutions need to[…]

7 Building Blocks to Succeed in Digital Publishing - Part 4: Processes

7 Building Blocks to Succeed in Digital Publishing – Part 4: Processes

Reaching outstanding levels of user engagement on digital products on a continuous basis requires disciplined execution of a complex set of operational processes, which in themselves need to be flexible and open to change. Many traditional print publishers were used to work on 1 single product through 1 streamlined workflow. In the digital age, they[…]

7 Building Blocks to Succeed in Digital Publishing - Part 3: Design

7 Building Blocks to Succeed in Digital Publishing – Part 3: Design

The past 5 years, Apple has grown into the most valuable company in the world. They are the best case to illustrate how important design is for successful broad scale adoption of digital products. Even Google, initially a strong believer in functional design, has recently significantly invested in its “Material Design” initiative. Recent work from[…]

organisation workspace -7 Building blocks to succeed.

7 Building Blocks to Succeed in Digital Publishing – Part 2: The Organization

In order to effectively compete in the digital market, you need to put an adequate organizational structure in place. Executive Level The successful transformation of your business towards a digital player starts at the executive level. Every member of your executive team should be trained and informed about the latest digital evolutions. This is not[…]

7 Building Blocks to Succeed in Digital Publishing – Part 1: The Strategy

Excellent publishers have defined a clear strategy to compete or grow in the digital arena. As the digital world is very rapidly evolving, your strategy needs to be agile. Successful companies first define a long-term strategic intent, and translate this into a set of short-term goals, which are being reviewed on a 6-month rolling horizon.[…]

New Series: 7 Building Blocks to Reach Excellence in Digital Publishing

To address the new challenges faced by publishers, we have put together a Framework of 7 Building Blocks that will help you to achieve Excellence in Digital Publishing. In the weeks to come we will discuss the complete series on our blog and on our new LinkedIn conversation group. In the next weeks we will inform you about each block of the[…]