“Every single editor I’ve spoken to feels they’re flying blind,”
says Rob Barrett, new digital chief at Hearst Newspapers. Editors of publications everywhere are struggling to get insight into readers’ behavior and figure out what effect their written articles have. Even though big data collection of web content has become a standard in most newsrooms, implementing this data-driven approach for publications has proven to be challenging.
Knowing what’s the right data
While the methods of measuring actions online are various, publishers have problems defining the right metrics for publications. Rob Barrett wants to provide his editorial teams with the right information about the interests of the people in their markets. So what measurements really define a good publication?