Facebook experiments with paid news stories in its feed

This week Facebook began experimenting with moving all non-promoted posts out of its primary feed into a secondary feed called the “Explore feed”. Affected publishers have reported up to 80% drop in engagement. In a statement, Facebook said: With all of the possible stories in each person’s feed, we always work to connect people with[…]

Is Facebook launching a Spotify for News?

Facebook is putting itself more in the position of a partner of publishers. The social network’s Head of News Partnerships Campbell Brown said they will launch initial tests for a subscription based news product in October. The feature is built on top of Instant Articles, which already aggregates articles from hundreds of publishers based on[…]

Is Facebook embracing subscriptions?

In April publishers have made it clear to Facebook that they’re fed up with Instant Articles. Monetizating on Facebook’s news platform hasn’t been working and big publishers like the Guardian and the New York Times have pulled out entirely. Facebook has finally listened (or given in) to publishers’ complaints and may soon help its users pay[…]

Are publishers disappointed in Facebook’s Instant Articles?

Almost two years ago, Facebook rolled out Instant Articles. The new feature aimed at providing publishers with a more engaging platform on which to gather users, through faster loading times and a cleaner look and feel. Not even 24 months later, many industry actors are already turning away from Facebook’s once praised idea. The Guardian recently joined a[…]

Stanford report examines fake news in the 2016 US election

Fake news has less impact than previously thought according to a report by economists Hunt Allcott of New York University and Matthew Gentzkow of Stanford, on “Social Media and Fake News in the 2016 Election“. Evidence shows that: 62 percent of US adults get news on social media according to a Pew study fake news[…]

Brilliant Infographic About Social, Mobile Driving Millennials’ News Consumption

Social media and mobile applications have become a primary channel for news for many millennials. An infographic from Coupofy takes an in-depth look at the smartphone-use habits of millennials and how these habits drive news consumption in the digital era. Coupofy surveyed more than 2,000 millennials aged 18 through 34. Tehy found that nearly 70 percent[…]

What Facebook wants to see happen for Advertising this year

A lot of new developments at Facebook coming up in the next weeks have been announced. Ads rolling in videos, more localized ads and services, better personalization of ads, to only name a few. Andrew Bosworth, Head of Advertising at Facebook, has recently pointed out what he wants to see and what is on their roadmap for[…]