facebook-video-ads

What Facebook wants to see happen for Advertising this year

A lot of new developments at Facebook coming up in the next weeks have been announced. Ads rolling in videos, more localized ads and services, better personalization of ads, to only name a few. Andrew Bosworth, Head of Advertising at Facebook, has recently pointed out what he wants to see and what is on their roadmap for[…]

google-cardboard-ft

Publishers discover Virtual Reality as a journalistic tool

Numerous publishers and broadcasters are working on virtual reality or augmented reality platforms. While most are still only in an experimental phase and are trying to understand what virtual reality could mean for their business, The New York Times has already put substantial resources on this topic. And with the acquisition of Oculus in 2014,[…]

us-debate-feature

Media coverage of the US presidential debates

With the US presidential election less than three weeks away we want to look at how media has covered the debates between Hillary Clinton and Donald Trump. This election has brought social media to the center of political coverage. The first debate on September 26th this year was the most tweeted debate ever, topping the previous[…]

fbl-feature

Is Facebook Live the new big thing for publishers?

In April Facebook opened its live-streaming feature to all its users and it has since documented exploding watermelons, police violence, the US’ as well as the EU’s state of the union addresses; the debate of the presidential candidates will be streamed on Facebook Live next week. The live video platform seems to be on the[…]

CNN-Chatbot

News bots – Messaging is the new medium

For the news industry, the old saying “the medium is the message” has transformed in “messaging is the new medium”. With an overwhelmed audience by the multitude of apps and notifications, newsrooms around the world are realizing that the new places to reach the readers are the messaging apps. The more forward-thinking newsrooms understand that[…]

cover Medium

Medium – the new one stop shop for publishers

Medium has updated its business strategy by implementing monetization options and has announced Medium for Publishers. The new platform is designed to empower publishers and bloggers across the world by offering them a new set of tools to promote and monetize their content. “We want to make it even easier for publications to do what[…]

Screen Shot 2016-07-05 at 17.26.49

Is Facebook a publisher’s friend?

One year ago, Facebook started to prioritise publisher’s content and video when they announced Instant Article. Last week, Facebook reported to show more posts from friends and family over content coming from Pages. Should businesses and publishers that rely on Facebook for customer engagement and referral traffic be worried? The new changes to the feed[…]

Think different

Undoubtedly, we currently live in a period of unprecedented change and disruption. We see many successful start-ups that trigger the disruption and benefit from the new opportunities.  But why are so few new businesses created from existing incumbents? What is required to create something so radically new that it attracts massive audiences and threatens existing[…]