Ad fraud: how billions are stolen every year

Late last month, Google cracked down on Judy, a malware present in 40 seemingly innocent Play Store apps, which would automatically display and click on ads through a hidden browser, unnoticed by the user. Before being removed from the store, Judy apps had been downloaded 36 million times, and were believed to generate more than[…]

Will Blendle or Medium become the Netflix of paid news?

Interesting and challenging analysis from Esther Kezia Harding about the possible flaws in subscription models of newspapers. Will Blendle or Medium.com be able to become the Netflix of paid content? Or will newspapers themselves be able to keep strong subscription footholds in the digital age? According to a poll done by The Media Briefing, most people[…]

Direct Reader Revenues

Direct reader revenues on top of newspapers’ strategies in 2017

In its annual predictions report, The Reuters Institute summarises the views and strategies of 143 key decision makers at newspapers publishers across 24 countries. We have selected 5 important takeaways for decision makers aiming at monetising their premium content offering. We are very happy to see that at Twipe we are actively developing technology solutions that[…]

Understand your audience for better monetization

Publishers have begun to realize that “traditional” digital content monetization approaches are under pressure. This is due to various economic, social and technological factors within and outside the publishing industry. Therefore, the key to successfully monetize their content is to experiment with different models and constantly evolve. One way or another – new differentiated approaches[…]

Key takeaways of Digital Media Europe – Day 2 #dme14

At Digital Media Europe 2014 we have selected 5 inspirational quotes of very insightful sessions of BuzzFeed, The Financial Times, Storyful and Moat. 1. “Social has taken over from search” Will Hayward, Vice President Europe, BuzzFeed Facebook has changed its algorithm in 2013 and has taken over Google in terms of generating traffic for content[…]

Digital Media Europe – 5 Key Insights of the first day

Today more than 200 participants of the Digital Media Europe conference heard many interesting cases and strategies for newspaper publishers. We have selected for you best insights of today. 1. “It’s not about mobile first, it’s about humans first” Rebecca Miskin (Digital Strategy Director, Hearst Magazines UK) When designing digital products, we need to focus[…]

Tablets offer better user experience than PC's for digital news consumption according to Reuters Institute

A recent and very insightful survey of the Reuters Digital News Institute  confirmed that tablet owners are heavy digital news consumers. The tablet is emerging as an important device for news consumers Of tablet owners, 58% use the device to access news every week in the UK. They are more likely to pay for news content[…]