How games can increase reader engagement

Last March, Norwegian newspaper NRK introduced a new feature to its commenting system, aimed at improving the quality and relevance of its comments section. The idea was simple: before submitting a comment, a reader would have to take a short quiz relating to the article’s content. By doing so, NRK hoped its readers would provide[…]

Trends in Digital Publishing: Summer 2017

Get inspiration for your 2018 strategy: in this summer edition, we’ve compiled top stories in the digital publishing industry. Join us for an update on best practices, industry trends, and the newest developments at Twipe. Click here to read the magazine.

A look at digital newspaper’s profit margins

The trends in the publishing industry have remained largely unchanged over the past few years. They can be summed up like this: -Print output is stagnating or declining: from 2015 to 2016 it slowed by 4.5% in the UK, 3.5% in France, and 2% in Germany -Ad revenue is getting lower: print ad income in[…]

2017 Google DNI funding – our 7 favourite projects

Last week in Amsterdam, the Google Digital News Initiative announced the winners of its early-2017 funding round. Overall, almost 22 million euro were awarded to 107 projects from 27 different European countries. Fields such as fact-checking, AI, investigative reporting and augmented reality were the stars of the show, but the big focus was collaboration: 49%[…]

Reuters 2017 Digital News Report – 7 key takeways

The 2017 Digital News Report, a joint effort between Reuters Institute and the Oxford University, was published last week. It took a glance at the state of the media industry as a whole, by polling 70 000 people from 36 different countries. Let’s look at its main conclusions on digital media: #1: Mobile is still on[…]

Ad fraud: how billions are stolen every year

Late last month, Google cracked down on Judy, a malware present in 40 seemingly innocent Play Store apps, which would automatically display and click on ads through a hidden browser, unnoticed by the user. Before being removed from the store, Judy apps had been downloaded 36 million times, and were believed to generate more than[…]

Will Blendle or Medium become the Netflix of paid news?

Interesting and challenging analysis from Esther Kezia Harding about the possible flaws in subscription models of newspapers. Will Blendle or Medium.com be able to become the Netflix of paid content? Or will newspapers themselves be able to keep strong subscription footholds in the digital age? According to a poll done by The Media Briefing, most people[…]

Direct Reader Revenues

Direct reader revenues on top of newspapers’ strategies in 2017

In its annual predictions report, The Reuters Institute summarises the views and strategies of 143 key decision makers at newspapers publishers across 24 countries. We have selected 5 important takeaways for decision makers aiming at monetising their premium content offering. We are very happy to see that at Twipe we are actively developing technology solutions that[…]