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Digital growth challenges for European publishers

Summary of CEO Panel Session, September 29th, 2016 Four weeks ago publishers from France, the UK, Germany, the Netherlands, Luxemburg and Belgium came together for the “Digital Growth Conference” in Leuven. Please find below a brief summary. Contact us if you would like to receive more information or presentations. Digital success through extreme focus on[…]

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Understand your audience for better monetization

Publishers have begun to realize that “traditional” digital content monetization approaches are under pressure. This is due to various economic, social and technological factors within and outside the publishing industry. Therefore, the key to successfully monetize their content is to experiment with different models and constantly evolve. One way or another – new differentiated approaches[…]

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Is Facebook a publisher’s friend?

One year ago, Facebook started to prioritise publisher’s content and video when they announced Instant Article. Last week, Facebook reported to show more posts from friends and family over content coming from Pages. Should businesses and publishers that rely on Facebook for customer engagement and referral traffic be worried? The new changes to the feed[…]

Multi-Device News

3 surprising key findings about the Reuters Digital News Report 2016

Reuters just released it’s fifth annual Digital News Report. Going through the report we’ve selected for you 3 surprising key findings. Social media is growing as a platform to discover news People prefer to read news selected on their own reading behaviour News articles are still the main source to read the news, despite all efforts[…]

7 Building Blocks to Succeed in Digital Publishing – Part 7: Culture

7 Building Blocks to Succeed in Digital Publishing – Part 7: Culture

Speed and innovation are key to digital business success. Your biggest challenge in achieving a successful digital transformation will be to change the fundamental behaviors and ways of doing things in your company. Why is culture so important to a digital business in general? Digital business need strong entrepreneurial skills to take action and move[…]

7 Building Blocks to Succeed in Digital Publishing – Part 6: Insights

7 Building Blocks to Succeed in Digital Publishing – Part 6: Insights

Digital provides unprecedented opportunities to collect data on your successes and mishaps. Having quick and insightful access to your data is key. The publishing industry is set out to benefit from Big Data. But does Big Data lead to Big Insights? Data is typically stored in a variety of systems. Combining them into a central[…]

Systems For digital publishing, the end-user product consists out of a combination of software technology and engaging content. Coding and copy creation need to be well aligned in order to assure a great user experience. Not only the content management systems or the front-end apps are important. A whole set of systems and solutions need to work together seamlessly: • Content Management System • Planning System • Print Publishing System • Content Distribution System • Online Publishing System • Mobile & Tablet Publishing System • Subscriptions & CRM System • Authentication & Authorization System • Payment System • Online payments • App Store payments • Analytics, Reporting & Business Intelligence • Advertisement Management System • Customer Service System • Project Tracking System • Operations Management System Developing all these systems internally is impossible for many news organizations. Many solutions require totally different technical skill sets (e.g. iOS, Android, HTML5, Java, Javascript, C#,…) which are hard to find and retain. Additionally, the software development and deployment processes are very different for centralized software (such as CMS) and distributed software (such as apps). Finally, given the rapid evolution of the digital world, new functionalities have to be added on a continuous basis. For example, Facebook updates its iOS apps every 30 days on average. With the emergence of Cloud solutions, many of these applications are now available as a ‘Software-as-a-Service’ (SaaS). Such applications often offer best-in-class functionality, require no investment in local infrastructure and rapidly evolve over time. However, they create the needs for integration. They also increase the dependency on external cloud providers. Smartly choosing which systems to develop yourself, and for which solutions you want to rely on external (cloud) providers is a key factor of success. This choice should take the following elements into account: • Total development cost (internal & external) • Ongoing maintenance cost • Time-to-delivery • Access to talent • Impact on roadmap of provider

7 Building Blocks to Succeed in Digital Publishing – Part 5: Systems

For digital publishing, the end-user product consists out of a combination of software technology and engaging content. Coding and copy creation need to be well aligned in order to assure a great user experience. Not only the content management systems or the front-end apps are important. A whole set of systems and solutions need to[…]

7 Building Blocks to Succeed in Digital Publishing - Part 4: Processes

7 Building Blocks to Succeed in Digital Publishing – Part 4: Processes

Reaching outstanding levels of user engagement on digital products on a continuous basis requires disciplined execution of a complex set of operational processes, which in themselves need to be flexible and open to change. Many traditional print publishers were used to work on 1 single product through 1 streamlined workflow. In the digital age, they[…]